Our MissionThe mission of San Diego Audubon Society is to foster the protection and appreciation of birds, other wildlife, and their habitats, through education and study, and advocate for a cleaner, healthier environment.
Our VisionWe seek to shape a culture in San Diego where nature is a common interest of all – where people learn to appreciate, understand, and actively protect the natural world. As we inspire others to join us in strengthening this culture of conservation, our region’s irreplaceable biodiversity will be more highly valued and vigorously protected.
Five strategies support our vision to foster the growth of an enlightened, supportive, civically engaged populace:
- Engage new and diverse audiences, including a special focus on families and youth.
- Provide experiences in nature that are educational, inspirational, restorative, and that strengthen the SDAS community of members, volunteers, donors, and partners.
- Engage in direct conservation actions to preserve and improve habitat for wildlife, with a special focus on birds.
- Influence public, corporate, and personal decisions to better protect and enhance the natural world.
- Understand and leverage our unique brand and tell our story in a compelling fashion to inspire more people to rally to our mission.
A Brief History of SDAS
San Diego Audubon is a chapter of the National Audubon Society, an organization founded in 1905 to stop the slaughter of wild birds for their feathers. Originally founded in 1948, SDAS has served the region for over 60 years. We serve a diverse population, with community-based habitat restoration projects, environmental education programs, and recreational offerings in North County, Metro, East County, and South Bay communities. Programs include conservation, education, recreation, and sanctuary operations. If you would like to learn more about the history of SDAS, you can purchase a copy of our book, “Service and Silverwood,” original edition by Mary Bryant Mosher, second edition edited by Philip R. Pryde.